::Everything Talks. But certain strategies like effective placement produce more fruitful conversations. A Media Pioneer, like myself, can recognize when as placement is effective.
As a Media planner I would use statistical models to determine what is the best media plan for the client, based on the maximum media effectiveness for the client.There are other mediums to distribute the budget to than radio, print and TV. However, it all depends on the product, which determines where to place the ads based on the clients objective and budget. Here are some examples of well placed ads that demonstrate they know how to reach their audience.
Big Prints on Buildings may seem as if the whole building belongs to the company. After putting some creativity into your message, it could render tremendous success! Besides being displayed 24 hours a day, ads on buildings also target a specific geographic audience.
Anando Milk "Superhuman Powers" Milk is a important nutrition for people to grow stronger. With Anando milk you will get "superhuman powers" and can move buildings. It is a well placed in the bigger city of India, Mumbai and not in a rural area of India. Mumbai is the capital of India and are going to be view by the more people then in a smaller city. Advertising Agency: McCann Erickson, Mumbai, India
Advertising Agency:TM Advertising, USA Dallas
You need to catch the costumers attention in places where they least expect it!
Colgate's Ad "Don't Forget" is a well placed as for reminder especially kids who loves ice cream to brush their teeth after eating sweets. By eating the ice cream they will be reminded to do it by the ad and not my their parents that time. Advertising Agency: Y&R, Bangkok,Thailand
The Rimmel quick dry Nail polish ad is well placed in a big shopping are in downtown London. If I was a media planner I would snatch up this location because here we will meet our perfect target for my client -- Young girls and women. Advertising Agency: JWT London ( watch out for this one;)
Bus Shelter Ads Are Always a hit! They work for you 24 Hours a day, 7 days a week. We will reach a lot of drivers and riders from a variety of geodemographics. Because riders tend to see these ads everyday, the message becomes perpetually ingrained in their memories.
Lets be real, who isn't bored to death waiting for a bus, so everyone would thank advertisers for giving a little game to play, and eventually maybe even buy the product later! Challenge: Create customer awareness of the new Coca-Cola Grip Bottle's functional design. Solution: Posters printed on Velcro were placed in bus shelters in Paris allowing people to interact with the grip. Results: people literally hooked on the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France
The Australian Post Office "Personalize your own stamps" really comes true here when the person see themselves in the mirror. Advertising Agency: M&C Saatchi, Melbourne, Australia
Open Happiness? Real Coke bottles settled to the mock-up cold refrigerator. On a warm day in Turkey, mocking people they could have cold coke can make them desire a coke so much they actually will go buy a coke at a store close by waiting for the buss. Advertising Agency: McCann Erickson Istanbul, Turkey
Fiji Travels "Throw away your clots" Is a well placed ad in Oslo where a lot of people travel with the subway and bus. Its a time a year when a lot of people are dreaming to go to wormer places in Norway. You can see that it is a business person who has taken his clothes of which relates to the majority of people who are traveling with buss and the subway. Thousands of people drives by or stand by this stop and will be seen my many Norwegians on a cold fall day. And they could do more then just dream about leaving Noway. Advertising Agency: TBWAOSLO, Oslo, Norway